We're human beings. We think design shapes human experience. We think of design as a way to address human needs.
We're designers - by temperament, by training, by experience. We think of design as a sensibility, a practice, a process.
We're professionals. We think the best design is a response to constraints - social, political, cultural, financial. We welcome them, we understand them, we work efficiently within them. We think of design as a service.
If design serves a purpose, clarifies expression, functions cleanly, and makes sense of the material world - then it is beautiful. We think design is a human art.