The Binoculars

Google & Sydney Opera House

Tellart and Google Creative Lab created the Binoculars to mark the 40th birthday of the Sydney Opera House. As the youngest of over 1000 UNESCO World Heritage Sites, we wanted to “invite its friends to the party.” Expecting a universally familiar tourist experience, visitors are instead transported to sister sites in faraway lands–a stunning reminder of human accomplishment and the natural beauty of our world.

Created using a customised pair of the famous and iconic TowerView binoculars which can be found at landmarks all over the world