The Real Good Experiment

Blu Dot

To celebrate their NYC flagship’s first birthday, Blu Dot wanted to answer a simple question: “What is good design?” In a provocative marketing stunt produced by Mono, Blu Dot’s “Real Good” chairs were dropped all around New York City and tracked by GPS as people took them from the curb to their homes. Tellart developed all of the technology, rode through New York City in the backs of vans to stalk chair takers, and acted in the brilliant film by Supermarché.