A social machine connecting strangers
Singapore Economic Development Board
The Singapore Economic Development Board asked Tellart to create a brand activation to connect global professionals attending its high-end global business conferences. We designed and built a machine that playfully encourages networking by offering people an exquisitely brewed cup of coffee—but only when they pair up with a stranger and start a conversation.
We used high-end finishes and fabrication techniques to create a visually iconic machine.
The Coffee Connector's embedded touchscreen display introduces people and guides them through the brewing process, providing an interesting focal point while they break the ice.
“A mesmerizing conversation starter.”
Daniela Walker, PSFK
“The coffee machine occupies a uniquely interpersonal place in our lives. This sort of technology combines social activism with elegant industrial design.”
Graham Templeton, Geek.com
“It transcends the bridges between marketing, technology, and engineering. It gives us something to talk about together.”
Willis Turner, CEO SMEI
Project Data
Highlights:
• 30,000 Views received for videos showcasing The Coffee Connector.
• Featured in Huffington Post, Popular Science, PSFK, Slashgear, Geek.com and many more.
Awarded:
Selected Press:
Project team:
Tellart directed the project from start to finish, collaborating closely with The Secret Little Agency on the experience concept and with Octo on design specifications and fabrication.