Founded in 2000, Tellart is an Experience Design studio that uniquely combines future foresight, design craft and emerging technology to create new ways for people to explore, understand and enjoy our world.

We are a global team of strategists, architects, industrial and graphic designers, electronics and software engineers, writers and filmmakers.

We believe that real invention is sparked not just by human needs and business opportunities, but also by discovering the unique strengths of raw materials. We treat emerging technologies as materials, conducting our own R&D to understand their inherent qualities and what they make newly possible.


For 20 years we have worked to transform digital technologies into visible, tangible materials in our prototyping workshops. Today we are layering in a new wave of technologies including artificial intelligence, synthetic biology and advanced robotics. These have the potential to become not just sophisticated materials and tools, but active “partners” in the design process that can inspire us to work in new ways and create new forms of cultural experience.


As technology becomes more complex and opaque, we feel a calling as designers to give individuals and organisations an imagination for the future and how we can live better together. Our goal as a team is to create work that is forward-looking in its form as well as its social, environmental and cultural impact.

As an independently owned studio, we are driven to partner with clients in multiple industries whose work brings meaningful and positive change to the world.

We take on projects at the highest level of difficulty that challenge us to grow and push the boundaries of our discipline.

Learn more about our culture.




As Principal Designer, Matt shapes Tellart's strategic direction and creative practice. He is an internationally recognised speaker and professor of design. He is a member of the Core Faculty at Copenhagen Institute of Interaction Design (CIID, Denmark) and was previously an Adjunct Professor at Umeå Institute of Design (UID, Sweden), and a member of the Rhode Island School of Design faculty for ten years (RISD, USA).

Matt holds both Bachelor of Fine Arts and Bachelor of Industrial Design degrees from RISD, as well as a Masters of Fine Arts in Interaction Design from Umeå University. In addition to his design education and practice, Matt has been an Advanced Life Support Paramedic on the United States' federal disaster medical team and National Ski Patrol. He is also an Ocean Yachtmaster (RYA) and Rescue Diver (PADI), and is a member of Royal Ocean Racing Club, the General Society of Mayflower Descendants and Sons of the American Revolution. Matt is an avid sailor and has made several trans-Atlantic ocean races.


As CEO, Paul works closely with clients, partners, and Tellart’s own design and engineering teams. From concept development through to delivery, he ensures projects develop creatively through each stage of the design process. Paul brings to bear many years of experience, and a passion for creativity in technology; his ability to deeply understand business, brand and project strategies informs his work developing creative concepts, and getting knee-deep in code and electronics.

Paul graduated in 2006 with first class honors in MediaLab Arts, which formed part of i-DAT, the University of Plymouth's lab for creative research, experimentation and innovation across the fields of digital art, science and technology. During this time his main area of inquiry was embodied interaction, and the philosophical teleologies that underpin embodied interaction.


As Strategy Director, Maia helps to define what each project needs to communicate, and why. Her core focus is on finding the heart of the story and working closely with the team to interpret this into meaningful form and experience. She has a background in user research and information design, and is passionate about turning complex data into clear insights that spark our collective imagination for the future.

Maia has a BA in comparative literature from Brown University (honors, Magna Cum Laude, Phi Beta Kappa), an MSc in virtual environments from the Bartlett School of Architecture (Distinction) and a PhD in computer science from University College London (Finalist, 2004 British Computer Society/Conference of Professors and Heads of Computing Distinguished Dissertation Awards). She is trained as a Montessori Assistant to Infancy (age 0-3) by Association Montessori Internationale.


As Head of Production at Tellart, Ries combines his deep knowledge of the design and media production pipeline with his unstoppable drive to bring ideas to life. Having managed some of Tellart's largest and most ambitious projects to date, he is a motivational powerhouse. In addition, over the last 20 years Ries has written, produced and directed dozens of independent and commissioned films. This passion and affinity for filmmaking lends itself naturally to Tellart's multi-sensory projects, where audiovisual production and storytelling are critical.

Ries holds a bachelor degree from the Design Academy, Eindhoven. His graduation project, which ended up in the San Francisco MoMA, reflected on something he's always been fascinated by: The relationship between man and technology. Prior to joining Tellart, Ries led the video department at Fabrica, Benetton's communication research center.


Trained as an architect and pioneering the immersive experience industry, Pim is an award-winning experience designer and entrepreneur from The Netherlands. Pim teaches workshops around the world from design thinking to designing regenerative rituals. Pim wants to re-enchant the world and through experience design, show how magical the mundane can be.

Pim holds a master in Architecture from Delft University of Technology. In addition to his education Pim plays the cello, finds inspiration in nature with outdoor climbing and keeps calm through his meditation practice. From a royal design for the Dutch king, to immersive experiences in San Francisco Pioneering in immersive experiences since 2013 Pim worked with partners like Rijksmuseum, The Social Hub, Heinz, JDE, Adyen and Google to create unique immersive brand experiences. Founder of the award winning Sherlocked Escape Rooms (2014) (#1 in Amsterdam). Founder of Uncover Lab Amsterdam (2012). Recipient of Dutch Game Award (2017). Founder of Architecting Curiosity (2022)


Sabrina designs and develops immersive interactive environments that synthesize architecture with media technology. As a media artist Sabrina has created and exhibited several interactive installations and generative artworks. She is particularly interested in integrations of digital technologies into our physical world. Highly fascinated by the influence of modern technology on human behavior, she strives to create engaging experiences that enable social interaction and change.

Sabrina is co-founder of Creative Coding Amsterdam, a monthly meetup for creative coding enthusiasts. She is actively engaged in the creative coding community and frequently visits and volunteers at media art and technology events throughout Europe.

Sabrina earned her Bachelor of Architecture from Delft University of Technology, after which she spent a year in Los Angeles pursuing MediaSCAPES at Southern California Institute of Architecture (SCI-Arc). After this introduction to emerging relationships within technology, media and architecture, she moved her focus from architecture towards interactive environments, and she achieved her Master’s Degree in Media Technology at Leiden University, combining creativity and technology with scientific research.


As Creative Director, Selena works holistically on strategic planning and concept development. She is obsessed with disruptive technology, storytelling and emergent behaviors in service of making positive change in the world. She has now turned her attention to Experience Design after generating iconic and category-changing campaigns for some of the world’s biggest brands at the best Ad agencies in the world. She works nomadically between Abu Dhabi, Amsterdam and Melbourne.

Selena is Australian and holds a BA(Design) from Curtin University. She was headhunted to London, which started a highly awarded 13-year journey at Wieden+Kennedy, Fallon and Clemenger BBDO. She has picked up Cannes Lion, D&AD and One Show awards. She complements her professional work with continuing research into the future of brands and has a conceptual art practice involving sculpture, films and immersive installations.


With extensive experience as an entrepreneur in the creative industry, Tristan leads the Creative Business Development at Tellart with a holistic approach. Bringing together diverse stakeholders around innovative and often groundbreaking projects by connecting all relevant viewpoints and challenging assumptions. 

Having founded several companies, Tristan knows what it takes to create the right conditions for an initial seed of inspiration to grow to its full potential. With a background in classical music and jazz his sensitivity and playfulness guide him in his approach to relationships and projects, resulting in long term and often unexpected relationships. 

Pioneering in immersive experiences since 2013, Tristan worked as a Creative Business Developer with partners like Microsoft, Rijksmuseum, Google and Adyen to create unique immersive brand experiences. 
Bachelor of Arts (Cum Laude) Royal Conservatory The Hague (2010) 
Founder and Artistic Director of Hotel Wonderland - Immersive Theatre (2020) 
Founder Diorama At Home Mysteries (2019)
Founder Sherlocked Escape Rooms (2014) (#1 in Amsterdam)
Recipient of Dutch Game Award (2017)                       
Recipient of SPIN award for AR experience (2018)


As the Finance Manager at Tellart, Sophie oversees finance and accounting operations, guiding strategic financial decisions. With a career spanning Canada, the US, Sophie has worked in tech start-ups, healthcare, sports and entertainment and venture capital. Sophie draws on her extensive experience by optimising processes with creative solutions.

Specialising in small to medium-sized companies, Sophie fosters growth, streamlines reporting, and enhances financial forecasting. Committed to Tellart’s ethos of positive impact, she’s proud to work for a company focusing on improving the world we live in.

Sophie is a Chartered Professional Accountant (Canada) and graduated with high honors with a Bachelor of Commerce majoring in Accounting from Concordia University in Montreal. She also earned the Certified Public Accountant designation in Boston Massachusetts (US).


As a Senior Technologist at Tellart, Fernando works with hardware to construct and actualize clients’ visions. Fernando prototypes solutions and effectively implements adjustments and improvements along the way. On Tellart’s Research and Development team, he draws upon his design training as well as skills honed in his previous work at Maryann Thompson Architects, Decor Craft, Inc., and as the Art Director for Providence’s TEDx 2012 events. His work has been featured in international publications such as Contagious magazine, and in 2011 was featured as part of an installation at Japan Society.

Fernando is a graduate of the Industrial Design program at the Rhode Island School of Design.


As Senior Producer at Tellart, Luca leads the production and project management of large-scale international projects, guiding them from inception to completion. Leveraging a background as a creative technologist and designer, Luca guides teams in seamlessly integrating technology, interactivity and design, ensuring projects meet the highest creative standards while remaining on schedule and within budget.

Luca earned a Bachelor of Science in Creative Technology with a minor in Industrial Design from the University of Twente.

Anneloes bakker

As a producer at Tellart, Anneloes’s enjoys supporting creative teams to do what they do best with her innate proactive and organisation skills. She is passionate about working on projects that have a positive impact on the world and Tellart’s immersive installations tie into her fascination of the emotive power that art and design hold and how they can affect the world. 

Before joining the Tellart team, Anneloes worked in fashion & advertising, leading casting and production for photographers like Carlijn Jacobs. She is passionate about diversity and inclusion, and has worked on initiatives striving for a more inclusive industry.

BA Art History - University of Amsterdam, Amsterdam, NL (2011)
Cambridge English Proficiency - BLTC, Amsterdam, NL (2020)
Subtitling  - InVision Ondertiteling BV (2020)


With an education in design and a career in project management and production, Quentin’s background has allowed him to shape a unique perspective on how to approach, guide, create, and realize projects to their highest potential. He brings a combination of skills to the table and supports Tellart in realizing projects end-to-end, from strategic communication to experiential and immersive installations.

Quentin has worked with clients ranging from renowned artists, designers, and art directors across a spectrum of media, leaning on his ability to speak both creative and production languages.

Quentin holds a BA degree Graphic Design, HKU Utrecht and a Degree in Industrial Design, Frieslandcollege 

Kirsty – 1

With a background in creative and festival production, project management and music, Kirsty brings a wide range of diverse skills to the Tellart team.  Producing Funding Markets for major international immersive and linear film festivals gives her a unique perspective of the practical, business, strategic and creative elements required to bring a project to life.  She is driven by organising projects in a people focused way and by the intersection of creative content and technology. 

Kirsty holds a BA in Classical Music Performance from the Queensland Conservatorium of Music A keen traveler, she has lived and worked in Australia, the UK, the US and Japan but calls Amsterdam home.

Dirk Bertels

Dirk is an experienced design lead with an award-winning history of working in the museum and cultural sector. He is an arts and design professional skilled in concept design and art direction but is rooted in practical experience in creating multimedia, immersive environments, and user interface design. Dirk believes that strong narratives, based on meaningful messages, and interdisciplinary teamwork are vital in creating unforgettable experiences. 

Dirk was a teacher and researcher in Behavioral Design and Immersive Environments at the University of Applied Sciences. Before working at Tellart, Dirk co-founded and led the design team at Studio Louter. There he has worked for the National Museum of Qatar, Louvre Abu Dhabi, Rijksmuseum Boerhaave, NEMO, Hermitage Amsterdam, National Museum of World Cultures, Pro-demos, and others.

MsC Social Computer Science, University of Amsterdam


As a Senior Designer at Tellart, Ilse focuses on giving shape to the relation of people's behavior towards objects and experiences. In her role, Ilse performs the balancing act between ensuring societal relevance, understanding people, and working with the possibilities and consequences of technology. With a heart for exploring and hacking new technologies, Ilse loves to take up challenges of merging the physical and digital to create new futures.

Ilse is dutch and holds a MFA in Interaction Design from the Umeå Institute of Design in Sweden and a BSc degree in Industrial Design from the Eindhoven University of Technology. 

The combination of a technical focused degree with Scandinavian design methodes gives her a versatile profile. Before Tellart Ilse worked at LEGO in Denmark creating cutting edge kids toys and lead the interaction design at a start-up creating a social autonomous drone. 


As Strategy Director, Stuart is responsible for defining what each project needs to do to accomplish its aim. 
His key focus is exposing the unseen obvious and universal and helping to shepherd the design team conceptualise and make experiences which bring this to life in novel and touching ways. 

Stuart has a background in brand strategy, creative direction and even helped found a fintech start-up. Big into media and systems theory, theology, cultural anthropology, embodiment and psychology, Stuart loves to work holistically and integrate traditionally separate disciplines into harmonious and beautiful experiences.

Stuart has a BA in Economics from Lancaster University, and, in his two decade career has worked for several of the world’s leading creative agencies. Wieden + Kennedy (London and Amsterdam) as Global Strategy Director for both Coca-Cola and Heineken respectively, for whom he won a Cannes Grand Prix for Effectiveness. He served as founding member and Associate Creative Director for Beats by Dre’s global communications of R/GA Los Angeles. He’s been a consultant for Dutch sustainable trade NGO, IDH and he’s worked as a Strategy and Creative Consultant for the BBC. He’s also managed music artists, written songs, produced his own music, performed at Edinburgh Fringe in an award winning piece of immersive theatre and 


Simon works to understand the behaviors and motivations of people in any context or culture in order to formulate strategy and concepts. He strives to design services and experiences that meet real human needs and have deep emotional resonance. Simon unites a pragmatic human-centered design and business perspective coupled with a communication focus in order to find and articulate the “why” in any situation. Before joining Tellart, Simon led design projects, training, and research in over 20 countries. He specializes in cross-cultural design research, strategy, creative workshops, and written and verbal communication.

Simon is from Vienna and brings a background in sociology (cum laude) from Columbia University and in interaction design (with honors) from CIID to projects in environments such as prisons, isolated rural communities, government offices, and venture capital boardrooms. He thrives when translating across disciplines and cultural lines, working within a diverse team, carving spoons out of found wood, and reading about medieval travelers.


As a designer and 3D visualizer at Tellart, Rick contributes to the design process with a wide range of modeling, visualisation, and rendering techniques, which lead to transformative ways of storytelling. In his work Rick strives for the translation of concepts into the visual and for telling more comprehensible and human stories through visual media. As Tellart’s visualizer, he has created a variety of works that illustrate complex ideas, concepts, and stories and bring them to life.

In addition to working in the visual field, Rick works as a DJ under the alias Jumelage. He has a great passion for avant- garde music with a focus on grooves from the nu-disco and underground house scene.

Rick holds a MFA in Interior Architecture; Research + Design, Piet Zwart Institute and a BSc in Industrial Design, TU Eindhoven.


Benal is a multidisciplinary designer with experience across industrial design, design strategy, UX/UI, tangible user interfaces, and speculative design. This combination of skills provides Benal the opportunity to design and communicate across disciplines in all types of projects and clients. As a designer at Tellart, Benal brings these skills together to shape different parts of each project, whether it be defining the guest experience of an installation or identifying the right aesthetic finishes for a space. She is always exploring the intersection between traditional craft and emerging technology through her personal and professional projects.

Benal is Turkish-American and split her time growing up between Istanbul and Boston. She holds a Bachelor’s in Design from Carnegie Mellon University, after which she spent time as a UX designer and strategist. She received her Master’s in Design from the University of California, Berkeley where she found her passion for the intersection between tangible media, technology, and speculative futures.


Lorena is a curious and multitalented designer. At Tellart, she develops digital experiences combined with physical components. Lorena approaches each project with a fearless attitude towards failure, using iterative processes to find the best solutions. Her empathetic nature allows her to go above and beyond the typical design process, making her an invaluable asset to the team. Her natural talent for human-centred design guides her team towards a shared vision, resulting in valuable contributions to the design process.

When she’s not busy prototyping in the lab, exploring software or printing with the Risograph, you can find Lorena collecting and listening to vinyl. She is also passionate about collaborative research, speculative design, and creative coding.

Lorena holds an Msc in Digital Design from the Hogeschool Van Amsterdam and a BSc degree in Design and Visual Communication from the Polytechnic of Turin. She led a team of graduates from the Master Digital Design to present work in the 2022 edition of the Dutch Design Week. Their work “A Visit to Emma” was a piece of climate change fiction in the form of an immersive environment where visitors could experience first-hand the effects of climate change as assessed by current science.


Robert is passionate about merging creativity with technology to craft immersive experiences that captivate and engage audiences. Fascinated by the evolving relationship between humans and machines, Robert strives to push the boundaries of interactive storytelling. As a generalist, Robert is always on the lookout to connect new software and technologies together, seeking innovative ways to enhance the user experience and push the boundaries of what's possible in multimedia design.

Robert is a student of Communication & Multimedia Design at Hogeschool Utrecht. Alongside his studies, he followed the minor in Immersive Environments, diving deeper into the creation of captivating interactive spaces. Additionally, Robert specialized in Creative Business, which culminated in the founding of his first startup, Zuivere Kost.



We have been awarded numerous top international prizes for our work including the SXSW Experimental Award, Cannes Lions, Webby, Core77, D&AD Yellow Pencil and our work is featured in the permanent collection of the Smithsonian Design Museum.


In 2016, Tellart was honored with the National Design Award in Interaction Design, Smithsonian Museum's top national honor for outstanding achievement in design through excellence, innovation, and enhancement of the quality of life.


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