Founded in 2000, Tellart is an Experience Design studio that uniquely combines future foresight, design craft and emerging technology to create new ways for people to explore, understand and enjoy our world.

We are a global team of strategists, architects, industrial and graphic designers, electronics and software engineers, writers and filmmakers.

We believe that real invention is sparked not just by human needs and business opportunities, but also by discovering the unique strengths of raw materials. We treat emerging technologies as materials, conducting our own R&D to understand their inherent qualities and what they make newly possible.


For 20 years we have worked to transform digital technologies into visible, tangible materials in our prototyping workshops. Today we are layering in a new wave of technologies including artificial intelligence, synthetic biology and advanced robotics. These have the potential to become not just sophisticated materials and tools, but active “partners” in the design process that can inspire us to work in new ways and create new forms of cultural experience.


As technology becomes more complex and opaque, we feel a calling as designers to give individuals and organisations an imagination for the future and how we can live better together. Our goal as a team is to create work that is forward-looking in its form as well as its social, environmental and cultural impact.

As an independently owned studio, we are driven to partner with clients in multiple industries whose work brings meaningful and positive change to the world.

We take on projects at the highest level of difficulty that challenge us to grow and push the boundaries of our discipline.

Learn more about our culture.




As Chief Design Officer, Matt shapes Tellart's strategic direction and creative practice. He is an internationally recognised speaker and professor of design. He is a member of the Core Faculty at Copenhagen Institute of Interaction Design (CIID, Denmark) and was previously an Adjunct Professor at Umeå Institute of Design (UID, Sweden), and a member of the Rhode Island School of Design faculty for ten years (RISD, USA).

Matt holds both Bachelor of Fine Arts and Bachelor of Industrial Design degrees from RISD, as well as a Masters of Fine Arts in Interaction Design from Umeå University. In addition to his design education and practice, Matt has been an Advanced Life Support Paramedic on the United States' federal disaster medical team and National Ski Patrol. He is also an Ocean Yachtmaster (RYA) and Rescue Diver (PADI), and is a member of Royal Ocean Racing Club, the General Society of Mayflower Descendants and Sons of the American Revolution. Matt is an avid sailor and has made several trans-Atlantic ocean races.


As Chief Executive Officer, Nick leads Tellart in high-level operational and strategic decisions, while still being involved in details of project development and execution. He is responsible for leading a staff of strategists, designers and technologists, and for creating a cohesive cultural environment for Tellart that enables project and career success.

Nick studied Industrial Design at the Rhode Island School of Design (RISD). He is currently a member of the Adjunct Faculty at RISD where he teaches interface design and senior studio.


As Managing Director, Paul works closely with clients, partners, and Tellart’s own design and engineering teams. From concept development through to delivery, he ensures projects develop creatively through each stage of the design process. Paul brings to bear many years of experience, and a passion for creativity in technology; his ability to deeply understand business, brand and project strategies informs his work developing creative concepts, and getting knee-deep in code and electronics.

Paul graduated in 2006 with first class honors in MediaLab Arts, which formed part of i-DAT, the University of Plymouth's lab for creative research, experimentation and innovation across the fields of digital art, science and technology. During this time his main area of inquiry was embodied interaction, and the philosophical teleologies that underpin embodied interaction.


As Strategy Director, Maia helps to define what each project needs to communicate, and why. Her core focus is on finding the heart of the story and working closely with the team to interpret this into meaningful form and experience. She has a background in user research and information design, and is passionate about turning complex data into clear insights that spark our collective imagination for the future.

Maia has a BA in comparative literature from Brown University (honors, Magna Cum Laude, Phi Beta Kappa), an MSc in virtual environments from the Bartlett School of Architecture (Distinction) and a PhD in computer science from University College London (Finalist, 2004 British Computer Society/Conference of Professors and Heads of Computing Distinguished Dissertation Awards). She is trained as a Montessori Assistant to Infancy (age 0-3) by Association Montessori Internationale.


As a Senior Designer at Tellart, Bjørn combines his curiosity for new and emerging technologies with his love for physical and human interactions. Bjørn is an open-source maker and hacker at heart whose work manifests between physical and virtual space. With experience in design, production, robotics and physical computing, he works across multiple stages in Tellart's projects.
He describes his passion as finding a balance between nature and technology, whether it is making drawing machines, designing typefaces or creating more humanistic technologies.

Bjørn is from Denmark and holds a Master’s Degree in Interaction Design from the Copenhagen Institute of Interaction Design and a Bachelor’s degree in Communication design from Kolding Design School, shaping his Scandinavian aesthetics. Graduating from CIID with highest honor, his graduation project has won multiple awards and pushed the thinking of machine learning as a means of prototyping and enriching spatial interaction.


As Creative Director, Selena works holistically on strategic planning and concept development. She is obsessed with disruptive technology, storytelling and emergent behaviors in service of making positive change in the world. She has now turned her attention to Experience Design after generating iconic and category-changing campaigns for some of the world’s biggest brands at the best Ad agencies in the world. She works nomadically between Abu Dhabi, Amsterdam and Melbourne.

Selena is Australian and holds a BA(Design) from Curtin University. She was headhunted to London, which started a highly awarded 13-year journey at Wieden+Kennedy, Fallon and Clemenger BBDO. She has picked up Cannes Lion, D&AD and One Show awards. She complements her professional work with continuing research into the future of brands and has a conceptual art practice involving sculpture, films and immersive installations.


Working closely with Tellart’s team of producers, Jack coordinates the multidisciplinary teams responsible for each project at the company. He has a background in industrial design, visual communication, and two decades of experience in producing narrative and interactive multimedia. Jack is also a seasoned photographer and filmmaker, regularly contributing to Tellart’s communication initiatives.

Jack graduated from the Industrial Design department at the Rhode Island School of Design, where he also pursued studies in Graphic Design and Photography. Jack has taught workshops and courses at RISD, focused on media production and design for civic engagement.


As a Senior Designer at Tellart, Laila works to understand and communicate complex systems through diagramming, mapping, and other documentation tools. She works across a wide variety of client and internal projects in order to better frame project challenges and solutions. With strong analytic and conceptual skills, Laila is also involved with new concept development brainstorms, early project research, interface layouts and inventories, and interpretation of system and software architectures.

Laila graduated from the Rhode Island School of Design, where she studied Industrial Design and took courses at Brown and MIT. As a student at RISD, Laila embraced the idea of design with a focus on end user usability, and particularly enjoyed applying that philosophy to the design of intangible interactions for new technologies.


As Executive Producer at Tellart, Ries combines his deep knowledge of the design and media production pipeline with his unstoppable drive to bring ideas to life. Having managed some of Tellart's largest and most ambitious projects to date, he is a motivational powerhouse. In addition, over the last 20 years Ries has written, produced and directed dozens of independent and commissioned films. This passion and affinity for filmmaking lends itself naturally to Tellart's multi-sensory projects, where audiovisual production and storytelling are critical.

Ries holds a bachelor degree from the Design Academy, Eindhoven. His graduation project, which ended up in the San Francisco MoMA, reflected on something he's always been fascinated by: The relationship between man and technology. Prior to joining Tellart, Ries led the video department at Fabrica, Benetton's communication research center.


As a Senior Technologist at Tellart, Fernando works with hardware to construct and actualize clients’ visions. Fernando prototypes solutions and effectively implements adjustments and improvements along the way. On Tellart’s Research and Development team, he draws upon his design training as well as skills honed in his previous work at Maryann Thompson Architects, Decor Craft, Inc., and as the Art Director for Providence’s TEDx 2012 events. His work has been featured in international publications such as Contagious magazine, and in 2011 was featured as part of an installation at Japan Society.

Fernando is a graduate of the Industrial Design program at the Rhode Island School of Design.


Sabrina designs and develops immersive interactive environments that synthesize architecture with media technology. As a media artist Sabrina has created and exhibited several interactive installations and generative artworks. She is particularly interested in integrations of digital technologies into our physical world. Highly fascinated by the influence of modern technology on human behavior, she strives to create engaging experiences that enable social interaction and change.
Sabrina is co-founder of Creative Coding Amsterdam, a monthly meetup for creative coding enthusiasts. She is actively engaged in the creative coding community and frequently visits and volunteers at media art and technology events throughout Europe.

Sabrina earned her Bachelor of Architecture from Delft University of Technology, after which she spent a year in Los Angeles pursuing MediaSCAPES at Southern California Institute of Architecture (SCI-Arc). After this introduction to emerging relationships within technology, media and architecture, she moved her focus from architecture towards interactive environments, and she achieved her Master’s Degree in Media Technology at Leiden University, combining creativity and technology with scientific research.


As a Producer at Tellart, Luca is responsible for the production and design of media content for both internal and client projects. Creative technologist by training, Luca combines his passion for graphic design, motion graphics, and video production with strong strategic and organisational skills, to bring vast experience in developing interactive applications.

Luca received his Bachelor's degree in Creative Technology from the University of Twente in Enschede, Netherlands. His minor in Industrial Design focused on the interaction between humans and their physical world.


Whether it’s measuring the blue of the sky or designing objects that talk, Lukas’ work focuses on exploring how we use technology to interact with the world around us. Drawing from his broad experience in interactive media, Lukas works to find unique ways to tell a story, provoke users or bring new and exciting functions to everyday life.

At Tellart Lukas works throughout the project lifecycle to formulate and interpret concepts, iterate forms and give shape to new experiences. He combines a principled approach to design with a broad skill set, ranging across everything from sketching to coding.

Lukas holds a Bachelor's degree in Design from Goldsmiths, University of London. Before graduating, Lukas was already listed among British Council’s 'Ones to Watch’, an annual pick of promising young designers.
Since then, Lukas'  work has been exhibited in Venice, Milan, Istanbul, and Vilnius.


As a Designer at Tellart, Lea’s work ranges from strategy to concept development to hands-on prototyping. She brings to the team an insatiable curiosity that drives her to constantly explore emerging trends in culture and technology. As an industrial and interaction designer she contributes to projects from both a physical and digital perspective, drawing on her prior experience in advertising and exhibition design.

Lea holds a Master’s Degree in Interaction Design from the Copenhagen Institute of Interaction Design, where her graduation project investigated online identities, privacy patterns, and the future of work. She also has a Bachelor’s degree in Industrial Design from the University of Montreal.


With a strategic mind, strong organisational skills and problem solving abilities, Joanna’s true passion lies in supporting creative minds to express their full potential. Her prior experience in film production for advertising led her to work across various industries including fashion, sports and interactive games. Her growing interest in emerging technologies led her to Tellart, where she guides the production of digital + physical experience design projects.

Joanna graduated from the Digital Media Creative Program at Hyper Island, in Sweden, where she practiced modules included team building, workshop facilitation, business strategy, marketing and an array of design skills such as coding and UX wireframing. Prior to Hyper Island, Joanna studied Analogue photography at the Art Academy of Gothenburg.


As Studio Manager, Martinique ensures that Tellart's Amsterdam office runs like a well-oiled machine. Martinique oversees financial management and logistics for the studio, and supports the Tellart team in their day to day activities. Martinique has lived in Amsterdam, Taipei and Munich, and loves the international team and culture of Tellart.

Martinique was involved in a number of entrepreneurial ventures before joining Tellart. Most recently she founded and ran Landladies, a concierge business for Airbnb. Prior to this she established and managed operations for a property investment company and managed the production of large events for a major brewery in Amsterdam.


As Production Consultant, Brian contributes to complex production projects at many different stages, from planning, through concept development and design, to implementation and deployment. Brian believes deeply in the value of cross-disciplinary collaboration, and that by constantly reconsidering the design of the design process itself we will see more genuinely beneficial things in the world. Brian combines formal training at Rhode Island School of Design with years building software and hardware—internally and for clients—and loves systems that are meaningful, extensible, and sustainable.

Brian graduated from the Graphic Design department of the Rhode Island School of Design, and has taught or led many courses and workshops at institutions and conferences internationally.


As Senior Design Consultant, Zaza works closely with Tellart's internal team, to give form to strategies, installations and exhibitions. Building on a background in industrial and interaction design Zaza is a hybrid working across the digital and physical, virtual and real. In an age where information is so accessible, but filtering, assessing and sense making is so hard, she is particularly passionate about new formats for storytelling and informal education.

Zaza holds a Masters from the Copenhagen Institute of Interaction Design and a Bachelors in Industrial Design from the Technical University of Eindhoven. She regularly speaks and leads workshops at institutions and conferences internationally.


We have been awarded numerous top international prizes for our work including the SXSW Experimental Award, Cannes Lions, Webby, Core77, D&AD Yellow Pencil and our work is featured in the permanent collection of the Smithsonian Design Museum.


In 2016, Tellart was honored with the National Design Award in Interaction Design, Smithsonian Museum's top national honor for outstanding achievement in design through excellence, innovation, and enhancement of the quality of life.


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