To celebrate the first birthday of their New York flagship furniture store, Blu Dot wanted to answer a simple question: “What is good design?” In a provocative marketing stunt produced by Mono, Blu Dot's “Real Good” chairs were dropped all around New York City and tracked by GPS as people took them from the curb to their homes. Tellart developed all of the technology, rode through New York City in the backs of vans to stalk chair takers, and acted in the brilliant film by Supermarchè.
“For two days, the experiment captured the fascination of New Yorkers, the blogosphere and beyond, with press coverage by everyone from Dwell to the The New York Times Magazine.”
“Who knew curb mining could be so inspirational?”
• 200M Media Impressions worldwide
• 0$ spent on media
• 33% systemwide sales growth
• Featured on NBC News, the New York Times Magazine, The Wall Street Journal, GOOD Magazine and Fast Company among many others.
Tellart produced all of the technology for this project, working closely with advertising agency Mono and film production studio Supermarchè.
Sign up for our newletter