Courtesy of Santiago Calatrava
Following a rigorous design competition, the National Media Council of the United Arab Emirates (UAE) awarded Tellart, in partnership with Kossmanndejong, the role of Guest Experience Designer for the UAE Pavilion at Expo 2020. The UAE is the host country for the upcoming World Expo, which will be the first Expo to be held in the Middle East, Africa and South Asia region.
The Amsterdam-based agencies are uniting to develop a strong integration between story and form, technology and physical scenography for the host country pavilion, which will be housed in a magnificent building designed by Santiago Calatrava. The UAE Pavilion will welcome millions of visitors from across the world over the six months.
“The pavilion will be one of the Expo’s greatest icons. The design will evoke the pioneering spirit and power of connections that transformed the UAE from a collection of small, desert communities, into a global connection point.”
Her Excellency Reem bint Ebrahim Al Hashimy, UAE Minister of State for International Cooperation and Director General of Expo 2020 Dubai
• Expo 2020 will be the first Expo to be held in the Middle East, Africa and South Asia.
• Open to the public from 01 October 2021 - 31 March 2022.
• Building designed by Santiago Calatrava.
• Expo 2020 Dubai expects 25 million visits over the six months, with approximately 70 percent of visitors expected to come from outside the UAE.